Sergey Bryukhno

Web design with targets in mind

We do not strive to high creative web design solutions as we focuses on user-centric website design, communication and business goals.The idea of target oriented web design arisen in my head as a response to many books on branding and usability and… Being a musician and designer in the same time I found that perception of music and web page design is mostly similar.

Example: two violinists perform the same violin concerto. One performance we like but another one is boring. What makes performance valuable? The performance seems to be good if we understand musical form (layout), if sound is clear and beautiful and match the idea of written music (right color combination). In the same time such performance impacts of listeners, made them to empathise and follow note by note.

No doubt that the same message as well as written music can be delivered in several different ways. But only the one way, matched to business goals, may become valuable. Strong focus on targets can drive users in the right way on website.

Approach to website design with focus on specific targets we called ‘Target Oriented Design’.

Here I would like to show one more the most explainable and easy example of target oriented design. This is a door handle. Everyone understand what is this and how it works. Of course door handles are all different but if we understand how to use is to open the door this is enough. This example shows that the door handle made with the thought of its primary target, to open the door. The same principle we apply to website design, to design a website with the specific business targets in mind.