Example: two violinists perform the same violin concerto. One performance we like but another one is boring. What makes performance valuable? The performance seems to be good if we understand musical form (layout), if sound is clear and beautiful and match the idea of written music (right color combination). In the same time such performance impacts of listeners, made them to empathise and follow note by note.

No doubt that the same message as well as written music can be delivered in several different ways. But only the one way, matched to business goals, may become valuable. Strong focus on targets can drive users in the right way on website.

Approach to website design with focus on specific targets we called ‘Target Oriented Design’.

Here I would like to show one more the most explainable and easy example of target oriented design. This is a door handle. Everyone understand what is this and how it works. Of course door handles are all different but if we understand how to use is to open the door this is enough. This example shows that the door handle made with the thought of its primary target, to open the door. The same principle we apply to website design, to design a website with the specific business targets in mind.

Why users do not update their browsers to a new versions? If you look through many Internet forums you could define one basic tendency. IE6 is still a corporate standard browser for companies that use specific software compatible only with IE6. This is a cause why they don’t update browsers to a new versions. At the same time installation of other browsers, for example browsers Firefox, Opera or Safari, is prohibited by corporate network policy.

If not to say only about corporate computers it should be mentioned that Windows Update application is running by default in Windows® XP and it updates automatically Internet Explorer® 6 browser to Internet Explorer® 7.

Since 2001 Internet technologies has grown progressively but using all the cut edge technologies is impossible with IE6. IE6 does not conform Internet standards and contains serious security bugs. That is why to achieve conformity with IE6 requires to do a huge compatibility work.

This year many Internet services, like Facebook and MobileMe from Apple, officially dropped IE6 support.

Today we can conclude that IE6 become a specific browser that requires specific website development approach. In that way website development compatible with IE6 is about development process of 2 websites. First is compatible with common browsers. The second possibly has less interactive interface but developed compatible specifically with IE6.

The problem can be solved by notification of IE6 users that they are using an outdated browser and the website might not work or look as expected.