Sergey Bryukhno

The Process

Only properly thought-out website is effective and useful. That is why we pay attention to the development process,  we make it clear and consistent. Business objectives are always at the core of the process.  The entire concept of design and presentation of information fully depends on specified business objectives. Consistency along with attention to particular details of business and industry allows to develop the right solution.

CMS driven websites

We are confident that only custom created Content Management System allows to achieve designated targets. In most cases website design which is only dependant on CMS functionality doesn’t give  a chance to develop effective design that fully matches specified objectives. Usability is extremely important for CMS. The ease of CMS usage provides quick daily updates of website. Intuitive interface eliminates  CMS assimilation complex by a new employee. We keep to the principle of creating a custom CMS to complex websites.

Design with targets in mind

The idea of business objectives transformation into visual design is at the core of our studio approach and workflow. We are here convinced that the website is not just an attractive picture but a set of marketing, design and usability (ease to use). Focus on results and achieving certain goals is a hallmark of effective websites building. Design in conjunction with Internet adapted text can run all of these tasks and even more: place an order, buy your product or service, call your company, etc. Such view to the  website we call ‘Target Oriented Design‘, design that motivates users for actions. For the first time this term was shaped and introduced by Sergey Bryukhno in 2007.

Consultancy

Internet is a particular culture with its traditions and conventions. That is why website is an independent product which requires an individual marketing strategy. Very often we consult our clients how to do their business online more effectively. We ask many questions and on the basis of analysis we offer strategies for website design and online services.

Strategy

We want to understand your company, industry and audience. We  learn how your current website fits into desired brand perception. Using this information, we create a strategic ways that target company objectives and audience needs.